A daily reminder to live boldly.

xo, Mac

Lean, Strong, & Sculpted

Dina, our Registered Dietitian Specialist created this awesome lifestyle brand, which is all about celebrating women who eat clean, but don't obsess over what they're eating. For her, it was a way to encourage women to prioritize their health and enjoy life while leading a healthy lifestyle, but still being able to enjoy indulgences. She's super proud of our "Healthy Sweet" t-shirts, because we wanted to help people with body image issues see themselves in the t-shirt so they can feel good in themselves.

I Can Do This

Dina worked with our Community Manager Claire to create this awesome tshirt design to celebrate women who are unstoppable! Claire and Dina have a really close relationship. They met while working at Lululemon, where Claire was the Lulu Bazaar, and Dina was the Lululemon Inspiration Creator. They shared a bunch of things in common and really wanted to be a part of the Hanes collaboration and they were up for anything that encouraged other women to live boldly.

It's OK to Be Different

A tee shirt that encourages girls to not be afraid of being themselves. The phrase is borrowed from a meme, which first appeared in a book titled "It's OK to Be Different". It speaks to young girls who might be uncomfortable with their differentness. Dina wanted to create a conversation and space to let people know that, yes, it's OK to be different, and that it's okay to be confident in that difference. She loves that it's written on a tee so you can wear it with anything.

Full Heart + Soul

All-American Girls Rock! was the perfect fit for the "Full Heart + Soul" tee. All-American Girl Rock! promotes positive female leadership and inspires girls to dream big. Dina's shirt expresses the idea of having a full heart and a soul and says, "You don't need a disability to shine bright." It's perfect for empowering our fans.

KISS IT GOOD

Show your love for your favorite athletes and rock a shirt with everyone's favorite "Kiss It Better" band. That available in sizes Small through 3XL.

Don't Grow Up

This design honors our brand's name, Hanes x Help in Need. It's a reminder to stay positive and strive to be your best. Dina designed this tee with help from some friends who have been part of the Help in Need movement in the past.

Inclusion

Is anyone else excited about this tshirt design? The word "Inclusion" is just gorgeous and encapsulates everything our brand is about. Dina worked with our Community Manager Madalyn and local tattoo artist Collin to create the cool "Inclusive" cover art that accompanies the design. The message behind our brand is inclusivity, and we hope that our fans will be able to tell that in just looking at the shirt!

The passion and love that Dina has for this project is incredible. She's stoked to launch the shirts and can't wait to see all the other designs from our collaboration. Dina will also be in the States soon, attending a pre-launch event at Lululemon in Vancouver. There's a promo code for fans who buy the Hanes x Help in Need t-shirts that allows them to participate in an online "Make It Happen" photo contest with their favorite Hanes x Help in Need design.

Below, check out a selection of photos of the front and back of the tee:

The Hanes x Help in Need t-shirts are available now for purchase at Hanes.com.

Inclusion

Hanes x Help in Need Quote

lol the word inclusion is now a word and it means everyone! It's so fucking cool and so fucking good! It's everywhere. I didn't know it was so brilliant and I'm so glad that it is! It means equality, it means that we can all just get along, we can all just get a message to the people, that's so fantastic! Hanes x Help in Need Quote

Traditional vs. Nordics