Graphic designing is a great skill to learn. But, if you have absolutely no idea what to do or how to start, don't worry! We've got all the details to help you learn the skill with just a few simple tips.Here's what you need to know to learn graphic design:Not sure what graphic design is?Graphic design is the practice of creating visual communication through various media like: text, pictures, motion graphics, web design, etc.A Graphic designer produces the products that are consumed by people. This can be illustrated through the use of the following picture.
Image source: iStumbleUpon With the advancement of technology, design is emerging as a skill that not just takes the form of advertisements, brochures, posters, etc. The graphic design industry has evolved from simple photo manipulation to a fully functional design industry.
In fact, the new trend in the designing industry is social media branding. Social media branding is the process of designing a brand identity for an individual, company, or any type of organization. The major benefits of social media branding include:
More customers/partners
Improved visibility in search engine optimization
Brand ambassadors
Increase in new customers/partners
Reduced costs of customer acquisition
What's more? A Social media branding increases the value of the brand as a whole, just like that of the construction of a house. It would not be wrong to say that a social media branding is akin to construction of a house.
The signs of a Social Media Branding
A social media brand, once defined, is a specific concept that conveys a meaning that the brand wants to convey. It is a reputation, a face, a persona that conveys a specific message.
As a matter of fact, Social Media branding is one of the four essential building blocks of a Digital Marketing strategy. As a rule, a Social Media branding contains three elements:
The face or an avatar of the brand. The story, its background and its main goal. The environment where the brand exists.
Let's get into it:
1. A face of the brand
The face of the brand tells you what you need to know about the brand. It is the face that is used in the most number of advertisements. A brand's face should be consistent and aligned with its ideal behavior. A brand should be simple and attainable.
In other words, a face of a brand should not be complicated, it should not take too much time to figure out. It should also be attractive and captivating to the eye.
A person should not have a complex face because complex faces could confuse other people and might lead to miscommunication.
What's more? A face of the brand should have a striking resemblance to the ideal behavior of the brand. In other words, a face of a brand should be the archetype of the brand. In other words, a person should not have a complex face because complex faces could confuse other people and might lead to miscommunication.
2. A story of the brand
The story of the brand tells you about what the brand is and its purpose. It is the story that communicates the essence of the brand to other people. The story should be an illustration of how the brand lives and what it stands for.
In other words, a story of the brand should clearly express the brand's personality. In other words, a story of the brand should be believable and real.
As a matter of fact, a story of the brand should be followed by the environment where the brand exists.
3. The environment where the brand lives
In other words, the environment where the brand exists. The environment where the brand exists should be consistent with the face of the brand. It should look natural and a person shouldn't have to feel confused while looking at it.
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